Explore the year a word first appeared. Test Your Knowledge - and learn some interesting things along the way. The community approach worked because the company could reach girls with information that might seem embarrassing or sensitive in a traditional marketing campaign.
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Learn More about groundswell. Number of Copyright Permissions. Other companies have been able to listen to and talk with the groundswell by building their own online communities. Definition of groundswell.
Definition of Groundswell by Merriam-Webster
Resources for groundswell Time Traveler! The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively. Time Traveler for groundswell The first known use of groundswell was in See more words from the same year. Instead, customers are controlling the conversation by using new media to communicate about products and companies. Summaries and excerpts of the latest books, special offers, carti de pedagogie pdf and more from Harvard Business Review Press.
Some companies distinguish their product through the use of social technologies. Format Ebook Paperback Book. How to use a word that literally drives some people nuts. Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. See the full definition for groundswell in the English Language Learners Dictionary.
Please tell us where you read or heard it including the quote, if possible. Get Word of the Day daily email! You all would not have guessed some of these. Dictionary Entries near groundswell ground stroke ground substance ground sweet groundswell ground table ground tackle ground thistle.
Groundswell Builds Community Power
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Need even more definitions? Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. American Marketing Association.
It was published in by Harvard Business Press. Take the quiz True or False? More Definitions for groundswell. Test your knowledge - and maybe learn something along the way. This product is intended for individual use only.
Tom Dickson successfully marketed his Blendtec line of blenders through the viral marketing campaign Will It Blend? Features of particular industries or companies can make direct customer engagement more difficult. To learn more about volume discounts for organizations and license opportunities for consultants, contact Lindsey. English Language Learners Definition of groundswell. This Month's Special Offers.
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